The year 2018 saw a continued surge in the popularity of Rolex watches, solidifying their position as the pinnacle of luxury timepieces. Choosing the "best" Rolex is subjective, depending heavily on individual style, budget, and intended use. However, by analyzing various "best of" lists, sales data, and expert opinions from 2018, we can identify several strong contenders for the title of "best Rolex to buy in 2018." This article will explore the top contenders, considering factors like popularity, desirability, price, and practicality for daily wear.
7 Most Popular Rolex Watches (2018 Context): While precise sales figures for specific models are rarely released by Rolex, analyzing various watch forums, auction results, and retailer inventory from 2018 paints a clear picture of the most popular models. The following consistently appeared near the top:
1. Submariner: The iconic Submariner, a dive watch par excellence, remains a perennial favorite. Its robust construction, exceptional water resistance, and instantly recognizable design make it a timeless classic. In 2018, variations like the ceramic bezel Submariner Date and the no-date Submariner were incredibly popular, reflecting a preference for both functionality and a cleaner aesthetic.
2. GMT-Master II: The GMT-Master II, particularly the "Pepsi" bezel variant (with blue and red ceramic bezel), experienced a surge in popularity in 2018. Arguably Rolex’s most recognizable model, the “Pepsi” GMT Master II is the modern version of a classic 1950s world-traveller’s watch. Its dual-time functionality and striking aesthetics made it a highly sought-after piece. The “Coke” (red and black bezel) version also maintained strong appeal.
3. Datejust: The Datejust, a symbol of elegance and sophistication, consistently ranks among the most popular Rolex models. Its versatility, classic design, and wide range of dial and bracelet options cater to a broad spectrum of tastes. 2018 saw continued strong demand for various Datejust iterations, showcasing its enduring appeal.
4. Day-Date: Often referred to as the "President," the Day-Date, with its prominent day and date display, is a watch associated with power and prestige. Its typically gold construction and luxurious feel contribute to its high desirability and price point. This model, while not as widely purchased as the others, consistently held its place among the most coveted Rolexes.
5. Explorer: The Explorer, a simple yet robust three-hand watch inspired by Rolex's mountaineering heritage, gained traction in 2018. Its understated elegance and exceptional reliability make it a perfect choice for those who appreciate functionality and durability without ostentation.
6. Sky-Dweller: The Sky-Dweller, with its innovative annual calendar and dual-time zone functions, is a more complex and technically advanced watch. While not as widely purchased as the more classic models, its unique features and sophisticated design attracted a dedicated following in 2018.
7. Yacht-Master: The Yacht-Master, designed for sailing enthusiasts, appeals to a segment of the market valuing both luxury and functionality in a nautical context. Different sizes and variations, including the Yacht-Master 40 and the more recently introduced Yacht-Master II with its regatta countdown function, broadened its appeal in 2018.
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